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Increase Your Testing Velocity and Serve the HiPPO 20 Ideas with a Side of Data

Increase Your Testing Velocity and Serve the HiPPO 20 Ideas with a Side of Data

Click the video above to watch my Award Winning Experiment Nation presentation and find out how to Increase your testing velocity. In the video, share a framework for businesses to enhance their marketing results through data-driven testing and predictive insights. Drawing from my experience at Microsoft and my own agency,

FAQ: Click-Testing

FAQ: Click-Testing

1. What is Click-Testing? Click-Testing is a process that helps identify the most compelling copy and images for your Go-To-Market (GTM) campaigns, web pages, sales outreach, and scripts. It allows you to quickly test variations and understand what resonates best with your target audience. 2. Why is Click-Testing important? It’

Behind the scenes of my Experiment Nation presentation...

Behind the scenes of my Experiment Nation presentation...

✅ Why I chose to do a Fake-Live introduction Here's the intro clip from my Experiment Nation presentation. You'll notice... 1. I'm drinking coffee 2. I'm a little distracted 3. I say, "Experiment Nation, good to see you!" Combined they appear

How My 4 Startups Fared: First 6-Months Metrics Showdown

How My 4 Startups Fared: First 6-Months Metrics Showdown

I'm 6 months into growing company #4 - Vital Velociti and I was sharing some of the results over a glass of vino with my friend, who asked, "What are some of your secrets - because this is the fourth startup you've grown from scratch?

AI Enhanced Photos vs. Real: Data Reveals Which to Choose for your GTM Strategy

AI Enhanced Photos vs. Real: Data Reveals Which to Choose for your GTM Strategy

As AI enhanced photo apps continue to proliferate and evolve, we’re seeing it impact GTM strategies. Marketers are questioning, should I use AI or real images to market my product. What about a blend? And even, should I use AI as a marketing strategy in and as itself, as

Increase your testing velocity - 12 headlines tested in 48 hours

Increase your testing velocity - 12 headlines tested in 48 hours

Something that gets my blood boiling when it comes to conversion rate optimization, is agencies that test way too slow and then tell the client, “I couldn't test faster because you didn't have enough traffic.” That should have been addressed way up front… You can tell

The results: I click-tested my AI Generated profile pic

Once I realized I was going to be spending time on LinkedIn, I started to work on optimizing my profile for my ICP. Since LinkedIn is all about person to person connection. I wanted to know which brand image was going to work the best. I used the Remini App

Libraries, a Priest, and Million-Dollar Deals: My life as a Microsoft Program Manager

Libraries, a Priest, and Million-Dollar Deals: My life as a Microsoft Program Manager

Not many of you know that in my 20’s I traveled to some of the most prestigious libraries in the world to negotiate business deals… I also had the honor of speaking at Princeton and getting blessed by the Pope. My job? Microsoft Program Manager, in charge of ‘Book

My first 3 months - starting my agency: Lessons learned

My first 3 months - starting my agency: Lessons learned

As you know I started Vital Velociti in April and in doing so, I stepped into an outbound sales role for the first time in my career. Me, an introvert talking to people all day? Sounds like a recipe for disaster…I’m usually the one to put my head

Time for a new chapter - my son got his license today

Time for a new chapter - my son got his license today

Plus what's going on with Fail Fail Fail Grow? I'm Jessica Jobes and this is Fail Fail Fail Grow - a free newsletter for experimenters and PMMs - where I share the latest experiments and methodologies for business growth and human longevity. Are you new here?