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About Jessica Jobes

About Jessica Jobes

Updated 6/29/25

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This year marks 11 years as an entrepreneur - I left the Microsoft Mother-Ship in 2014 after 13 years – 8 of them on "Bill Gates' Favorite Engineering Team of All Time".

I've been deep in Market Research, Performance Marketing (Meta & Google Ads), Continuous Improvement and CRO - recently cracking the code on growing startups in stealth mode

Where My Head Is At Right Now

Vital Velociti is 1 year old!

We're spending most of our time on Health Tech, BioTech & FinTech Startups. We test in stealth, discover your most valuable ICP, rapidly test into Market-Message Fit, go viral on demand - dropping CPA's in half, and scale up with Meta and Google Ads on target.

We're in the process of updating the Vital Velociti website, internal systems, and doubling down on AI internally and for clients.

I'm also an advisor for two marketing companies - Mint CRO and Napkin

Services

If you’re a Tech Startup in Health, Biotech, or Fintech that KNOWS you need to deliver results let's chat. Email · LinkedIn

Engineering Background

In 2008 I landed on a top engineering team at Microsoft with pedigreed Computer Science and Data Science peers. I came in knowing data and analytics, but I had no idea how to get access to any of it since I couldn't code. In a way, I was a dyslexic on the engineering team and had to do things differently to survive in a Type A competitive environment.

So I invented.

Invented ways to access data. Secured budgets, hired contractors, built my own databases. Ran large data sets through panels of judges. Defended my methodologies again and again. All of this has a lot to do with why I rose up the ranks to the top 5% of the top engineering team.

So when I left Microsoft and needed to figure out how to make it as an entrepreneur - I did what I know best - invented ways to access data...

Click-testing was born out of necessity for fast, inexpensive feedback from my audience. And I've used that methodology to attract and train 800+ clients, and generate $175M+ in revenue.

Most of my good content

In my spare time

  • I'm a biohacker that dabbles in the woo (aka quantum physics)
  • I'm a mom to a 17 year old son who's aiming to play college Lacrosse
  • I'm a partner to Stephan, and I get to braid his two little girl's hair a few days a week.

Main Tech Stack

Blogs & Communities I'm a part of

Experiment Nation · Join EN Slack

Women In Experimentation · Slack: women-in-exp.slack.com

Lenny's Newsletter

Nerd Processor · Kieran Snyder shares Data Stories, and a course on how to create Viral Data Stories