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About Jessica Jobes

Updated 4/10/25

Subscribe to learn what works and what failed from my 15 years experience (and obsession) with experimentation.

This year marks 11 years as an entrepreneur - I left the Microsoft Mother-Ship in 2014 and I've been deep in Market Research, Continuous Improvement, CRO and Meta ads - recently cracking the code on growing startups in stealth mode

Where My Head Is At Right Now

My new agency is exactly 1 year old today!

We have a pretty full plate, the team is growing and we're building systems. I'm spending most of my time on 3 startups - two of them are women+ focused and I'm the acting-CMO. One of these is early stage and we've been growing them in stealth mode and starting to get solid traction so it's time to make some noise. The other is a multi-million ARR self-funded startup that I'm helping scale to new markets.

We're also in the process of updating the Vital Velociti website and I'm an advisor for two marketing companies - Mint CRO and Napkin

Services

If you’re a Tech Startup or Marketing Lead that KNOWS you need to deliver results then read this letter I wrote to you and if it resonates reach out. Email · LinkedIn

Note: We're running a waitlist for any new projects that require a lot of my time, but the team has capacity for 1-2 more clients with my weekly oversight.

Inventing with Data

I believe I've been successful because I have invention in my genes – my grandpa invented the merry-go-round milking parlor. My dad invented TP Plus, the Dude Wipes of the 80's. I invented a softball accessory in my 20's.

In 2008 I landed on a top engineering team at Microsoft with pedigreed Computer Science and Data Science peers. I came in knowing data and analytics, but I had no idea how to get access to any of it since I couldn't code. In a way, I was a dyslexic on the engineering team and had to do things differently to survive in a Type A competitive environment.

So I invented.

Invented ways to access data. Secured budgets, hired contractors, built my own databases. Ran large data sets through panels of judges. Defended my methodologies again and again. All of this has a lot to do with why I rose up the ranks to the top 5% of the top engineering team.

So when I left Microsoft and needed to figure out how to make it as an entrepreneur - I did what I know best - invented ways to access data...

Click-testing was born out of necessity for fast, inexpensive feedback from my audience. And I've used that methodology to attract and train 800+ clients, and generate $175M+ in revenue.

Most of my good content

In my spare time

  • I'm a biohacker
  • I'm a mom to a 16 year old son who's aiming to play college Lacrosse
  • I'm a partner to Stephan, and I get to braid his two little girl's hair a few days a week.

Main Tech Stack

Blogs & Communities I'm a part of

Experiment Nation · Join EN Slack

Women In Experimentation · Slack: women-in-exp.slack.com

Nerd Processor · Kieran Snyder shares Data Stories, and a course on how to create Viral Data Stories

Businesses & Elite Growth Marketers I support and trust

Any link below is either a partner or tracked in some way. If you have a negative experience with any of these, PLEASE TELL ME.

Unbounce - 20% off your first three months (or 35% off your first full year). We use Unbounce for pages that don't have enough traffic, or need very rapid iteration.

Mouseflow - 14 day free trial. We use Mouseflow for our main heatmap and recording software. It's the best quality and we don't have to worry about buggy heatmaps or missing recordings. Fun story - I've been using it since 2015 and was the first person to get heatmap software approved into Microsoft - the team that used it was in the same org that later became Microsoft Clarity. I don't know all the dots that connected along the way, but one can imagine.

Brandarrow · Elite Growth Marketer, Kevin Schrage - specializing in Meta Ads & CRO

Nate Morse · Elite Growth Marketer, specializing in LinkedIn & B2B Lead Gen

Superbolt Studios · Elite Growth Marketer, Jeffery Baker - specializing in Google Ads & GA4

Last Updated 2/12/25 - Let's Grow

Credit to Nick Shackleford for this post format