Behind the scenes of my Experiment Nation presentation...
✅ Why I chose to do a Fake-Live introduction
Here's the intro clip from my Experiment Nation presentation. You'll notice...
- I'm drinking coffee
- I'm a little distracted
- I say, "Experiment Nation, good to see you!"
Combined they appear as if I'm recording it to a live audience.
I learned these engagement techniques from Geoff Ronning, Stealth Seminar Co-Founder & CEO · and one of the most experienced webinar optimizers.
And I tested it in this webinar which is filled with numerous engagement techniques, including this fake live introduction.
Here's the webinar engagement data:
You can see that for a 79 minute webinar, people really don't leave!
This is a webinar marketed to a cold audience, they don't know me or my product but I've done so much message and video engagement testing that I'm able to keep attendees hooked for over an hour.
This is NOT EASY to accomplish in today's world of distractions - and took months of A/B testing, which means I also have months of video engagement learnings.
In addition to the 'Fake Live' video engagement technique, I'll be sharing more video engagement techniques in future posts. Make sure you Subscribe so you don't miss anything.